There are pros and cons to each situation.  By searching online, you may be able to find a good deal on a great looking ring.  The only problem with this is that you will not be able to inspect it before buying it.  The only way you can inspect the ring is through pictures on your computer screen.  Make sure the company you are buying from is reputable and they give you a sheet containing the history of the ring.

If you buy through a jeweler, you will probably end up spending a bit more money, since jewelers want as much commission on their merchandise as possible.  However, unlike shopping online, you will be able to physically look for the ring you want and get information from an expert.  You will also be able to bring it in for repairs if there is a malfunction with the ring.

There is no right or wrong answer here.  Luckily, Ritani is able to satisfy both of these options.  You can shop online by clicking here, or search our store locations on our website to see which store is closest near you.

People are proposing marriage everyday, and giving their loved one’s a beautiful diamond engagement ring.  These days life passes by so quickly we don’t have time for the mail to be delivered.  There have been some clever ways people have come up with to share with their families and friends about their engagements.  Virtual contact is the norm now, and if you don’t have a presence on the web somewhere people think you are from the Dark Ages.  Facebook, Twitter and YouTube have become platforms for couples who want to shout from the rooftops announcing their engagements.  The internet is bombarded everyday with news of celebrity couples and other famous faces getting married or engaged.  Now the masses are getting their 5 minutes of fame.

There is a big hit on YouTube right now that a very clever couple has produced to ask their wedding guests to save the date.  Which is a way to announce your engagement instantly by emailing the links to contacts in your address book.  A couple named Jeff and Erin have made a movie trailer parody featuring bits like Indiana Jones and the Matrix.  These two are a clever couple and seem to really be in a fun relationship and want to really show how much fun they have together.

For those of you who don’t have the access to producing such an elaborate video, check out Announce Your Engagement on the web and make a video of you and your favorite girl or guy and send to all of your loved ones in a really fun and easy way.  Once you slip that engagement ring on her finger and she jumps for joy and screams ‘YES’ get online and choose your favorite photos of you and create an eCard that will animate you dancing in a setting of your choice.  Are you two beach bums?  Well there is a beach scene and tropical music to dance to.  Or maybe the two of you are more refined and enjoy a nice tuxedo and dance the Tango, there is something for you as well.  Whatever you choose, have fun and make sure to share with the world how happy and in love you are!

C. Sparkles