Precious Moments by Ritani

It seems that, this year, Alice won’t be the only one lost in a garden… given fashion’s focus on all things floral, women everywhere—from business executives to brides–will be channeling a garden theme. In ready-to-wear, there were sequined flowers, embroidered vines, the integration of natural materials computer-generated prints, psychedelic versions, bold interpretations and demure watercolors; in bridal gowns, expect both literal and subtle flower accents.

BCBG modernized the floral concept by releasing aquatic-like prints; DKNY mixed sequins and stripes to add edge to their pink and navy floral print; Diane von Furstenberg; Ralph Lauren featured floral prints that channeled an earthy, organic vibe. Among bridal designers, meanwhile, everyone from Kirstie Kelly to Peter Langner to Venus celebrated the trend with bold fabric flowers and floral inspiration in silhouettes.

A new design from the Floral by Ritani collection

Indeed, while floral themes are a classic, this year isn’t any old-school walk in the, errr… garden. We know: the general idea of integrating florals into your wardrobe can seem a bit daunting. Yet these interpretations make it easy. See celebrities like Reese Witherspoon, Nicole Richie, Sienna Miller and Leighton Meester, who have mastered the art of the floral; along with the likes of Mariah Carey, Mylie Cyrus and Maggie Gyllenhaal, who favored floral inspired jewels at the Oscars this month.

So, how to bring these flowers home to your own wardrobe? Well, whether you go for bold or understated floral fashion, you can accessorize with diamond jewels and engagement rings that are perfectly on-trend, yet so beautifully subtle in design that they will last a lifetime: Floral by Ritani.

The new Floral by Ritani collection

Floral by Ritani features stylistically nouveau diamond rings, pendants and earrings, all hand crafted and uniquely designed with a romantic flower-inspired take. From the diamond-encrusted micropave petals supporting each center stone, to the finely sculpted and organically derived mountings, this peerless collection of rings, engagement rings, pendants and earrings is feminine, graceful and elegant. Floral by Ritani is available in platinum, 18k gold or palladium. Retail prices begin at $1,716. The collection will bloom at fine jewelry stores nationwide this spring.

Ritani has launched a new marketing element by adding a tagline to its logo.  “Where IT all begins”.

How appropriate considering they have such an extensive line of engagement rings, eternity and men’s bands, as well as pendants, bracelets, and earrings.

Start with an engagement ring and come back for the wedding bands.  Once the fever has stricken, you won’t hesitate to look into anniversary and birthday gifts as well as any other occasion where only the most exquisite jewelry will do.

Remember “RITANI: Where It All Begins” is not only a tagline but a true statement.  When you discover how beautiful and timeless RITANI designer jewelry really is you won’t accept anything less.

C. Sparkles