June 28, 2010

World Cup Fever? Here’s Some Medicine…Ritani!

The world cup is living up to its name and is taking the world by storm!  Everyone is talking about which country beat who (some countries I have never even heard of) and as well as predicting which two teams will end up in the finals.  With soccer being a European sport, I was surprised as to how intense America took to the competition!  I can’t tell you how many facebook friends I had to cut because that’s all they would post about…sacrifices had to be made for my sanity…

And then all at once, POOF, America was out and almost all the posts stopped.  Now that all the late evenings and early morning drinking is over  (with the game being in South Africa and all messes with our sleep pattern), people are probably thinking, “what’s left in life?”  Well, maybe you’ll start going back to work and making money…and then with all that money you’re making, you can spend it on fine jewelry.  A beautiful new necklace or diamond ring really helps the grieving process to an American defeat.  Ritani makes some of the finest hand crafted jewelry.  With collections such as Endless Love, Floral, and Romantique, Ritani really proves its point.  We have jewelry for every occasion, from graduations to designer engagement rings!

June 24, 2010

The Historical Journey of the Diamond Engagement Ring

Ever wonder why we wear engagement rings and wedding bands on a very specific finger? Or why diamonds are so significant to the engaged-to-be-married? If so, we have the answers…

The ancient Greeks used to give their partners rings that were braided to look like veins.  They would wear these rings on the fourth finger of their left hands because they believed that finger contained a very important vein, the vena amoris, which leads directly to one’s heart. That tradition, of course, continues (albeit on the third finger!) today.

Indeed, when it comes to engagement rings, it’s true that diamonds are forever… but the tradition of giving diamond engagement rings isn’t quite at old… just 530 years, to be exact. The trend setter?  Archduke Maximilian I of Austria gave a diamond ring to his bride to be, Mary of Burgundy in the Fifteenth Century.

Before Maximilian’s historical gesture, the more common engagement ring consisted of a plain metal band that had a poem or message about love inscribed on it.  If the suitor was wealthy enough to purchase a gem, the ring would have a ruby on it (ruby being the gem of love at the time).

So, you ask: how did we get from the modest inexpensive band to the grand diamond engagement ring that we all have come to know and love?  One of the world’s best known diamond campaigns “A Diamond is Forever” has a lot to do with it.  Typically, diamonds were advertised by photographing young Hollywood starlets wearing the jewelry.  The industry then began to incorporate males in these shoots, giving the diamonds as a gift to their objects of affection.  Eventually, diamonds transformed into the ultimate gesture of love, and the public began to see that love could best be symbolized through the gift of a diamond (and the bigger and higher quality the diamond; the bigger and higher the quality the man’s love for the women he is proposing to!) Needless to say, the campaign was huge success and if you ask us: a win for women everywhere! Like most, we are firm believers in beautiful symbols to express love… and what better way to achieve that than via a Ritani engagement ring!

Don’t Buy the Cow If You Get the Milk for Free

Filed under: Engagement Rings — Tags: , , , — admin @ 10:54 am

Last Friday, after a ten year absence, the Toy Story trilogy by Pixar became complete with Toy Story 3 as thousands upon thousands of adults (and maybe some children) crowded into the theaters to see the latest installment.  Over the weekend, the movie grossed $110 million dollars, only the third animated movie to do so (joining the ranks of Shrek and Shrek 2).  After reading the reviews, it sounds like the movie struck a chord in the critics, as most of the reviews wrote favorably towards the movie.

The one direction I wish the movie moved towards was the relationship between Woody and Jessie.  Their relationship started back in Toy Story 2, so after a ten year relationship you would have thought Woody would quit draggin’ Jessie around and give her an engagement ring already!  (If you think this is ridiculous, you do realize the movie is about toys interacting with each other right?)  What better way for a cowboy to give his gal a symbol of his love than with a Ritani engagement ring?  I’m thinking Endless Love would be his style…or maybe something from the Romantique Collection.  Let’s face it, Woody made alot of money last weekend, he can afford it!

10 years and no ring yet…shame on you Woody…

June 21, 2010

A Tribute to Summer – Buy a new piece of Jewelry!

Here at Ritani, we recognize every season to be important and strive to cater to all of your special upcoming moments.  Whether it’s purchasing a piece of jewelry for a recent college or upcoming high school graduate, or possibly an engagement ring for your girlfriend, Ritani is prepared for any event.

Ritani’s Endless Love earrings.  Make sure the guys keep their eyes up! Not only would these be a great graduation present, but they would look good wearing it to the party as well.  Great for all occasions.

Floral by Ritani Pendant.  Maybe a beautiful necklace is more your style!  Give the guys somethin’ nice to look at and make the other girls jealous!

Endless Love Engagement Ring.  Talk about jealousy! Slip this ring on her finger and all her friends will go crazy with envy!

June 10, 2010

June 8, 2010

Get Back to the Basics! The hunt for an Engagement Ring

So you’re on the hunt for an engagement ring but have absolutely no idea what you are looking for.  Maybe all the rings look the same to you and can’t tell why one is more expensive than the other.  Let me help you narrow down your search.  If your girlfriend is the classy type and wants to stay away from the cookie cutter  ring mold, I suggest looking into Ritani’s Romantique collection!  The Romantique collection offers elegant and stylish vintage diamond engagement rings that have been hand carved with a microscopic eye for detail which give the feel of antique engagement rings!

For a look at our entire collection, click here!

May 26, 2010

Rare Diamonds

Rare Diamonds

Did you know that colored diamonds are known in the jewelry world as “fancy colored diamonds”… rarer and more expensive than their white counterparts.

The conditions are rare in which these colored diamonds are made.  It is said that for everything 10,000 colorless diamonds there is one natural colored diamond to be mined… It is this entirely natural process of geographical formation which ensures that each natural color diamond, like these from our Masterwork Collection is one of a kind.

How do these uniquely colored diamonds form? Well it depends on pressure, and natural elements in the atmosphere.

* For a yellow diamonds like these to form, nitrogen must be present during heat and pressurization.

Other fancy colored diamond colors are formed by different circumstances:

- Blue diamonds form when boron is present and reacts with carbon molecules.
- The presence of hydrogen will impact a diamond to become a violet hue.
- Pink and red diamonds form when there is an abnormal amount of molecular compression during the diamond’s formation.
- Natural radiation over the years will give a green hue to a diamond.
- Brown diamonds also form when intense compression is present.
- The black diamond is probably the rarest of them all. A black diamond is not a single crystal it is made up of millions of tiny crystals bonded together. Microscopic deposits of sulfides between these bonds are responsible for the dark color.
For your own colored diamonds check out Ritani’s selection of fancy yellow diamonds.

For more information on colored diamonds see these great articles – What gives a diamond color & Facts about colored diamonds.

May 18, 2010

The Ring Buyer Debate

After deciding that you’re ready to start shopping for an engagement ring, the next question you have to ask yourself is WHERE do I want to shop for a ring.  Some people think that saving money and getting a good deal by finding the ring yourself is the best idea, while others like the more traditional approach of buying through a jeweler.

There are pros and cons to each situation.  By searching online, you may be able to find a good deal on a great looking ring.  The only problem with this is that you will not be able to inspect it before buying it.  The only way you can inspect the ring is through pictures on your computer screen.  Make sure the company you are buying from is reputable and they give you a sheet containing the history of the ring.

If you buy through a jeweler, you will probably end up spending a bit more money, since jewelers want as much commission on their merchandise as possible.  However, unlike shopping online, you will be able to physically look for the ring you want and get information from an expert.  You will also be able to bring it in for repairs if there is a malfunction with the ring.

There is no right or wrong answer here.  Luckily, Ritani is able to satisfy both of these options.  You can shop online by clicking here, or search our store locations on our website to see which store is closest near you.

Liz Says Engagement Rumors ‘Simply Aren’t True’

Don’t worry fellas, the rumors of Liz Taylor’s engagement to manager Jason Winters ’simply aren’t true.’  Elizabeth Taylor rebunked the rumor on Monday through Twitter, saying, “The rumors regarding my engagement simply aren’t true. Jason is my manager and dearest friend. I love him with all my heart.”  Taylor, 78, and Winters, 49, are reported to be romantically involved, but wouldn’t say anything more on the subject.  Liz’s rep said, “they’ve been together forever and are in love, so it wouldn’t be a surprise if they were engaged.”  Maybe one day there will be an engagement ring on her finger.  The question is: who will propose? My money is on Liz.  And if Winters does buy a ring, I’m sure Liz could just take installment payments from his paycheck.  Remember to keep checking back on the latest celebrity news and Ritani engagement rings and jewelry!

May 17, 2010

Got the girl; Get the ring!

Calling all guys, have you found her? Your dream girl? The one you don’t ever want to let go? Have you started planning that special day when you “pop the question?” It’s kind of nerve wracking isn’t it, with all the pressure of getting her that perfect ring. Well, problem solved - here are some tips to help you along the way.

No need to break your bank.

Know your budget, Ritani has rings that will match your budget, while satisfying your girlfriend’s style. A promise of exceptional craftsmanship that will show your everlasting love and devotion.

Guys, do the research. No girl wants to open up that pretty little velvet box and find a ring that doesn’t fit her personality.

Call her best friend, or your “future Mother in law” and ask for some tips!

Know her ring size. If you don’t – no sweat! Go in her jewelry box and borrow a ring (no thumb rings). Bring it to a jeweler and ask them to size it for you.  If you are not comfortable with that, get her best friend to go undercover and find out for you.

Narrow down her style; Is she classic, modern, glamorous, or a romantic? Ritani has a collection for everyone.

For your Classic girl – Check out Classic Engagement rings;

For your Modern girl – Check out Modern Engagement Rings;

For your Glamorous girl – Check out the Bella Vita Collection®;

For your Romantic girl – Try the Romantique Collection® or Endless love®; (picture from Endless love)

Has she mentioned any celeb rings she absolutely loves? Is she in a league of her own? Check out Ritani’s Masterwork Collection®;

Other questions? Visit the Ritani Concierge your virtual assistant that will help you regarding anything and everything jewelry related. This is such a significant moment in your life and Ritani wants to make your moment unforgettable.

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