What better way to get a brand noticed than to showcase a celebrity in the advertising?! Celebrity endorsements are nothing new to the world of marketing and advertising for both big and small brands. Many feel that once a celebrity is seen marketing or endorsing a specific brand or product that crowds will automatically flock to the stores to buy whatever it is they are selling. Celebrity endorsements have become so common that it makes it almost impossible to flip through any magazine without seeing a famous face in a brand’s advertising campaign. Some celebrities can be seeing endorsing multiple brands as long as they don’t sell the same types of products or services.
Although the world of sports and fashion typically lead the pack when it comes to celebrity endorsements, the jewelry and watch industry has long had a history of using celebrities to sell their goods. During awards season, there is often a great controversy as to some jewelry brands even paying celebrities to be seen wearing their jewels on the red carpet. However, most brands go the more traditional route and feature the celebrities in their advertising campaigns. David Yurman has often been at the forefront of celebrity endorsements as they continuously feature similar looking celebrities, such as Kate Moss, Amber Valletta and Naomi Watts dripping in the brand’s earrings, bracelets, rings and necklaces in their advertisements.
Since the start of 2011 we have seen several brands jumping on the band wagon of using famous faces in their campaigns. The popular Danish model, Freja Beha Erichsen is featured in two 2011 jewelry campaigns for both Georg Jensen and Harry Winston. In both campaigns, Erichsen is featured decked out the in the glamorous earrings, necklaces, rings and bracelets of the famous brands. Kirsten Dunst has recently been named the new face of the Bvlgari Mon Jasmin Noir perfume. Although the ads are promoting the perfume, Bvlgari was smart to have Dunst wearing little else except the fragrance and some of their popular jewelry pieces, such as the B.Zero rings, as well as other bold and dramatic necklaces and rings. After the success of their collaboration with shoe designer, Manolo Blahnik, the jewelry brand TOUS, named new American Idol Judge as the brand’s 2011 spokesperson. Tous is famous for creating gorgeous bracelets, earrings and necklaces that showcase unique charm pendants. Mad Men bombshell, Christina Hendricks, was named the new face for the new jewelry line from Vivienne Westwood for Palladium called “Get a Life.” The collection features both couture and retail necklaces, bracelets and earrings that are all set within the white precious metal. No matter what the product, there is usually a celebrity out there endorsing it.
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The third major award show of the season took place last night, bringing out celebrities in droves to honor the incredible bodies of work nominated this year at the Screen Actor’s Guild Awards. The SAG Awards celebrate the actors and their body of work, as voted by the actors and their industry peers. Similar to the Golden Globes, the SAG Awards showcase a relaxed and fun atmosphere, with the casts of the nominated films and TV shows sitting together and exuding feeling of pure enjoyment while having a great time during the broadcast. This year’s SAG Awards showcased head turning fashions that focused on bright and bold colors and fashions.
One of my favorite looks of the evening went to Black Swan Supporting Actress, Mila Kunis, who wore a vibrant Alexander McQueen red patterned gown. Kunis released her inner tigress by pairing her gorgeous frock with a Cartier Tiger Cuff Bracelet. Claire Danes, who won for Best Actress in a TV Movie or Miniseries, wore a Louis Vuitton gown that featured hand stitched silk floral appliqués. Danes paired her flowery gown with a pair of Fred Leighton 11-carat diamond drop earrings and an antique Fred Leighton bracelet. The always stunning, Kim Kardashian didn’t disappoint when she showed up wearing a jewel encrusted purple Marchesa gown. The entrepreneur and reality star paired her regal look with a jaw dropping pair of 40-carat platinum and diamond drop Lorraine Schwartz earrings and Lorraine Schwartz platinum, ruby, white and grey diamond cocktail ring.
Although many of the red carpet looks focused on daring colors and designs, the ever popular color black was also seen on many celebrities. Nicole Kidman, who was a Best Actress Nominee, wore a black lace Nina Ricci gown but was able to add a burst of color with her Fred Leighton diamond and enamel floral necklace. The ever-stunning Mad Men star, Christina Hendricks, chose a black sequined L’Wren Scott wrap dress and finished her look with a dramatic pair of Sutra drop earrings. Although she has become known for pushing the boundaries of fashion when it comes to award shows, Kyra Sedgwick played it safe with a form fitting Thierry Mugler gown and pair of Cartier 3.5-carat diamond drop earrings. With the Grammys and Oscars just weeks away, we cannot wait to see what the stars will be seen wearing next!
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The latest in the Hollywood marriages goes to Mad Men Star Christina Hendricks! She married actor Geoffrey Arend most recently appearing in 500 Days of Summer. The couple had been engaged for a year and tied the knot in NYC Sunday. It seems they are keeping in the theme of the retro style of Christina’s show as seen in photos of the event at an Italian restaurant. The wedding party were dressed in modest but fashionable 60’s style suits and dresses for the occasion.
Christina and Geoffrey exchanged platinum wedding bands, I wonder if they were RITANI as they said their vows to each other. They seem to be very happy and I wish them luck in this new phase of their lives.
C. Sparkles
What better way to get a brand noticed than to showcase a celebrity in the advertising?! Celebrity endorsements are nothing new to the world of marketing and advertising for both big and small brands. Many feel that once a celebrity is seen marketing or endorsing a specific brand or product that crowds will automatically flock to the stores to buy whatever it is they are selling. Celebrity endorsements have become so common that it makes it almost impossible to flip through any magazine without seeing a famous face in a brand’s advertising campaign. Some celebrities can be seeing endorsing multiple brands as long as they don’t sell the same types of products or services.
Since the start of 2011 we have seen several brands jumping on the band wagon of using famous faces in their campaigns. The popular Danish model, Freja Beha Erichsen is featured in two 2011 jewelry campaigns for both Georg Jensen and Harry Winston. In both campaigns, Erichsen is featured decked out the in the glamorous earrings, necklaces, rings and bracelets of the famous brands. Kirsten Dunst has recently been named the new face of the Bvlgari Mon Jasmin Noir perfume. Although the ads are promoting the perfume, Bvlgari was smart to have Dunst wearing little else except the fragrance and some of their popular jewelry pieces, such as the B.Zero rings, as well as other bold and dramatic necklaces and rings. After the success of their collaboration with shoe designer, Manolo Blahnik, the jewelry brand TOUS, named new American Idol Judge as the brand’s 2011 spokesperson. Tous is famous for creating gorgeous bracelets, earrings and necklaces that showcase unique charm pendants. Mad Men bombshell, Christina Hendricks, was named the new face for the new jewelry line from Vivienne Westwood for Palladium called “Get a Life.” The collection features both couture and retail necklaces, bracelets and earrings that are all set within the white precious metal. No matter what the product, there is usually a celebrity out there endorsing it.
