June 17, 2009

RITANI’S NEW ANADARE COLLECTION ADDS A ‘TWIST’ TO ENGAGEMENT RINGS

PRESS RELEASE – New York, NY (June 16, 2009) –  Ritani, America’s premier engagement ring and bridal, fine jewelry designer, officially launched its newest bridal jewelry collection, Anadaré, at the JCK Show in June. Praised for its exquisite Endless Love™ collection, Ritani setting, Bella Vita collection, Romantique ™ collection and other unique engagement ring designs, Ritani received an overwhelmingly positive response from retail jewelers nationwide for the new Anadaré line.

Derived from an Italian word meaning “to tie”, Anadaré represents the moment when two individuals fall in love, their hearts coming together or intertwining as one, symbolizing their unity. This concept is visualized in Anadaré’s signature double-helix shape design. From the twist in the polished shanks to the precision set pave, this collection will forever stand alone.

“We’re especially excited about the launch of our newest bridal line as Spring tends to a very popular time for engagements and thus, our retail partners will have something new and exciting to show to their customers in store,” said Joel Klein of Ritani. “And, with one of this year’s trends in engagement rings being ‘Twisted Bands,’ retailers can be sure lovebirds everywhere will be flocking in for our Anadaré engagement ring designs.” (According to theknot.com, “Designers have opted to put a little more swing in their rings. From swirling diamond bands to more streamlined metal twists, we’re enamored with this smooth move.”–  http://wedding.theknot.com/getting-engaged/engagement-rings/articles/6-engagement-ring-trends.aspx?MsdVisit=1)

For over a decade, Ritani has been re-imagining bridal jewelry and specifically, meticulously designed engagement rings for a more modern, discerning consumer: one who seeks uniqueness and quality, yet clearly appreciates the tradition of jewelry as a symbol of timeless love. Only the finest materials are utilized in combination with artisanal craftsmanship to create diamond, platinum, 18K gold and palladium jewelry by Ritani.

For more information about Ritani’s new Anadaré collection or any other Ritani engagement ring collections, please visit www.ritani.com.


March 25, 2009

Designer Engagement Rings that are Truly Unique

RITANI,  world renown for their Designer Engagement Rings, Wedding Bands and Eternity Bands, has just launched a new collection called ANADARE, if you dare!

The inspiration behind this NEW collection comes from the universal moment when two hearts meet and become intertwined as one. The unrivaled quality of these unique rings is what sets them apart all of our other designs. From the twist in the polished shanks to the precision set pave, this collection will forever stand alone.

The stunning diamonds and intricate work on the band makes this collection truly unique!

All of the pieces with RITANI’S fine jewelry collections featured the world’s most beautiful diamonds and gemstones, hand selected by our in-house, certified gemologists.

February 10, 2009

Anadare Engagement Rings and Wedding Bands by Ritani

It’s winter. That’s nothing new but what is new is the next great look in designer engagement rings. It’s called the Anadare collection. The inspiration behind this new collection comes from that universal moment when two hearts meet and become intertwined as one. The unrivaled quality of these unique rings is what sets them apart from all of our other designs. From the twists in the polished shanks to the precision set pave, this collection will forever stand alone.

The most stunning attribute of the collection is the helix style twists running up and down the shank which gives each piece that signature unique look. The Anadare engagement ring will impress as much as it will inspire. Remembering the first time that I saw the first ring come out of casting I couldn’t help but do a double take. The twists were not solid as the cad rendering suggested, instead the twists are hollow! This detail is what gives the Anadare that big look but at the same time does not make the ring look too bulky. What about this economy? Today people don’t have the money to buy heavy metal rings. It’s too expensive! However they still want that big look. Anadare was designed to give the buyer the biggest look for the buck.