RITANI’S NEW ANADARE COLLECTION ADDS A ‘TWIST’ TO ENGAGEMENT RINGS
Wednesday, June 17th, 2009PRESS RELEASE - New York, NY (June 16, 2009) – Ritani, America’s premier engagement ring and bridal, fine jewelry designer, officially launched its newest bridal jewelry collection, Anadaré, at the JCK Show in June. Praised for its exquisite Endless Love™ collection, Ritani setting, Bella Vita collection, Romantique ™ collection and other unique engagement ring designs, Ritani received an overwhelmingly positive response from retail jewelers nationwide for the new Anadaré line.
Derived from an Italian word meaning “to tie”, Anadaré represents the moment when two individuals fall in love, their hearts coming together or intertwining as one, symbolizing their unity. This concept is visualized in Anadaré’s signature double-helix shape design. From the twist in the polished shanks to the precision set pave, this collection will forever stand alone.
“We’re especially excited about the launch of our newest bridal line as Spring tends to a very popular time for engagements and thus, our retail partners will have something new and exciting to show to their customers in store,” said Joel Klein of Ritani. “And, with one of this year’s trends in engagement rings being ‘Twisted Bands,’ retailers can be sure lovebirds everywhere will be flocking in for our Anadaré engagement ring designs.” (According to theknot.com, “Designers have opted to put a little more swing in their rings. From swirling diamond bands to more streamlined metal twists, we’re enamored with this smooth move.”– http://wedding.theknot.com/getting-engaged/engagement-rings/articles/6-engagement-ring-trends.aspx?MsdVisit=1)
For over a decade, Ritani has been re-imagining bridal jewelry and specifically, meticulously designed engagement rings for a more modern, discerning consumer: one who seeks uniqueness and quality, yet clearly appreciates the tradition of jewelry as a symbol of timeless love. Only the finest materials are utilized in combination with artisanal craftsmanship to create diamond, platinum, 18K gold and palladium jewelry by Ritani.
For more information about Ritani’s new Anadaré collection or any other Ritani engagement ring collections, please visit www.ritani.com.